Wikipedia’s definition of Infographics is:
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.
I see them as an ideal vehicle to translate what can be complicated processes or data into a visual language. They assist the viewer to comprehend the messages they are intended to convey in a more effective way than what paragraphs and paragraphs of text might otherwise do.
Infographics can also visually lift the overall look and feel of a corporate document or webpage. At Tonic Connective, Sydney’s leading Graphic Design and Branding Agency we have been crafting infographics for our clients for 30 years. Contact us to see what we can do to lift the design of your visual brand identity.